Marketers are always on the hunt for solutions where they can find modern ways to target customers and convert those to increase the market share and propel their business goals. The 21st century has many opportunities where brands can leverage multiple mediums to promote their products or services.
For example, companies can create a spectacle where they will make airbrush temporary tattoos on the volunteers’ skin, which will work best for a brand activation program. In this article, we will explore different mediums of promotion, how effective each of them is, and what advantages it is bringing to the company.
- Social Media Marketing
It is the best way a brand can quickly come across their target customers, and based on that, they can quickly get data about their prospected target and audience. It offers precise targeting options, where the brand can monetize ads by showing the product and service to their targeted customers.
It has increased the conversion rate, and through the help of proper content, a brand can improve the familiarity of the products. It also offers real-time customer engagement options and improves the click-through rate, which helps convert visitors to paying customers.
- Content Marketing
Creating content for the people to consume is also a great way to build brand visibility. Through this process, people come across to know about the brand and their products and services. It helps the brand create loyal customers, bringing recurring revenue to the company.
The way with content marketing is that it is an organic process, and one needs to create a space in the market by creating relatable content. It helps marketers place their ads strategically, and through that, they can generate visibility for their products and services.
- Influencer Marketing
Collaborate your brand with famous influencers with a large follower base on social media platforms. These influencers have loyal followers, and for micro-targeting, these influencers from platforms like Instagram work best as that person keeps constant engagement with their followers.
Hence, it creates an opportunity for brands to easily collaborate with these influencers and serve their products customized for that influencer’s follower base.
- Brand Activation Projects
Brand activations are campaigns where a company dedicates itself to doing a particular set of work which benefits society. In that process, they can use company merchandise or create temporary tattoos from New York or other locations and take advantage to make a sensational bonding activity.
Through these processes, a company can have employees as their volunteers to interact with people directly and participate in campaigns where they will offer perks to the people of that region. It will have a lasting impact on the minds of their potential customers. Thus, it will make them come to the company’s website or store to purchase more products or subscribe to a service.
There are other methods also, like search engine optimization or email marketing; a marketer can aim to find their target customers and choose these cost-effective ways with higher ROI in the latter stage of the funnel.
With these practices, modern marketing endeavours are being done to acquire customers and increase the business’s revenue.